SCANDINAVIAN CENTER JDZ CHINA
The Scandinavian Center started as a meeting place with selected International and Scandinavian artists to develop and share ideas for cultural exchange. The center was an initiative from the Chinese company in partnership with Scandinavian Embassies and FolkochForm.
Folkochform helped them to bring their visions into reality.
Folkandform has been involved in all stages: brand strategy, concept development, graphic identity and implementation for interior and exterior design of the center.
The project also included a major event where all Scandinavian embassies with ambassadors and cultural attachés were invited. At the event, designers and artists, invited by F & F from Sweden, Denmark, Iceland, Finland, gave presentations. Two films, one about the event and one on JDZ – the capital of porcelain, was made by F&F and a Pop Up Store with Scandinavian products was shown at the Scandinavian Center.