Folk&Form is a swedish agency working with conceptual design and brand development.

Projects in Sweden and the Far East (China) include a wide range of assignments. Our international clients find us appealing as we contribute with our strong swedish design heritage. Being based in the province of Småland gives us the advantage of having strong and influencial companies in glass, crystal, wood and furniture nearby. Our company is based on a network of highly skilled professionals in various disciplines. We make sure to always team up with the best set of specialists for each project.


In order to clarify our basic strategic challenges we first determine the overall situation for the company and our brands. The current state of the market, new acquisitions and competitors in the long and short run.


Our course for the nearest 2-3 years. What are our immidiate goals and how do get there in a careful and comprehensable way. Our roadmap and our plan to make it happened.


With all aspects at hand we build the visual and physical cornerstones one at a time. Our creative deliveries include anyting from a visual identity to buildings, blueprints and architectural solutions.


We believe in longlasting relations. Every project must have measurable goals, financially and in terms of brand perception. Therefore we always recommend that every project includes evaluation and long-term learnings. This in order to understand what has been achieved and what’s to be improved in the future.