Clay Studios and the Ceramic Academy is the new meeting place for Clay lovers and Ceramic artists in JDZ (the capital of porcelain in China), a creative space and an international destination for ceramic art work. Together with our client Folkochform has created a strategy and a clear concept for their brand according to their brand values. Playful was one of the most important thing. FolkochForm has been involved in all stages: strategy, concept development and roll-out support.